Creating a consistent brand across all social networks is important and that is why it can be very stressful if you go to set up your Twitter account and find out that your desired Twitter Handle isn’t available and is in use by someone else.
What is Your Why for Being Social with Social Media?
Social Media is everywhere and unless you have been living under a rock or are disconnected I am sure that you realize this and more than likely have jumped into using Social Media in some form.
Have you ever stopped to think about what your why is for being on Social Media?
The answer to this can be different for everyone, but it is something you should think about, especially if you are spending a lot of time in this space.
The following are some reasons that you may be active on Social Media:
Stay Connected with Family and Friends
Brand Yourself or Your Business
Provide Customer Service
Create a Space for Your Customers to Share
There may be other reasons as well and of course your reasons for being on Social Media may be all of the above.
The above reasons are just a small list of reasons that you may be on Social Media. Over the next several days we will look at the why more and branch out into what that really looks like and then what a strategy around that may look like.
One of the first things I do on a daily basis is to search for relevant content to help me stay on top of my industry and to share with others. My content search typically includes some of the following topis:
Top New Social Media Tools and Developments
Social Media Marketing
Social Media for Big Business
And Much More
I typically use a combination of tools to find and curate the content that I find as interesting and relevant.
A couple of my favorite tools for doing this include Feedly ( which is my favorite alternative to Google Reader), Scoop.it as well as Paper.li.
When Google+ first surfaced I signed up right away for an account, but, that is about all I did. There wasn’t a lot of traffic on Google+ and since the interface was so new and frankly different it was a bit confusing. This being the case I keep my account but went back to the other social networks and left my Google+ Profile to sit.
A couple months ago I started seeing more and more buzz about Google+ and the power of circles, communities, pages and hangouts. I decided to spend a little bit of time playing around and becoming more familiar with the tool. This time around it didn’t seem so confusing – and it seemed pretty powerful.
In looking at Circles I saw the power to be able to add people to circles based on what they talked about and the industry they are in. The concept of Circles also became more powerful – on Facebook you typically connect with people that you know in some form or fashion, but on Google+ you can add people to circles that you want to get to know. I set up several circles that include the following:
Colorado Peeps – for those connections here in Colorado
Social Media – for those that I consider influential in this topic
Small Business – for those that are great business resources
Women in Technology – for those that I consider expert women in the tech field
Women Who Rock Social Media – this is my list of women who really get Social Media and share some excellent stuff
If you are new to Google+ and are just getting started this short video from Google gives a very quick overview of Google+ Circles:
Over the next couple of weeks I will be posting more on Google+ and the features and uses.
Content Curation is becoming a popular topic and one that you should look into as part of your content marketing plan.
The following is a story that I curated using Storify to pull all of the pieces together.
This story will feature some of the best tips and tools on content curation that I have come across recently online. It is my goal to create a story to help guide you through the information overload and find the nuggets to comment on and share with your audience.
Now that 2013 is officially here I have been putting the finishing touches on my goals that I want to accomplish this year both personally and professionally as well as incorporating my Social Media Goals into the mix.
2012 brought with it a lot of changes in the Social Media landscape along with a lot of new users of Social Media both personally and professionally. A lot of small businesses began to jump on board and realize that they needed to add Social Media to their business and marketing plan to connect with customers and also attract new prospects and customers.
As we began 2013 Social Media plays a very important role in marketing, customer service and even how employees connect and work. If your business did embrace the adoption of Social Media in 2012 you really should do so in 2013 or you may just find yourself left behind.
Here are some of the most recent posts and articles on Social Media for 2013 that I feel are worth sharing. These selections provide some good insights and predictions on what we may see in 2013.
Every week I get the opportunity to read some great information from others on Social Media and using it. I also get to review and evaluate several great tools and how they can be used online to either improve your business, use in the classroom or to just connect with others. I will be sharing these great finds from time to time in a weekly recap post.
Please feel free to comment on and share any of these great finds.
Have you attended a conference recently and as you registered were given a hash tag to use on Twitter for the conference? This is becoming more and more popular to get attendees to tweet at conferences. The good news is that this works and increases engagement. Here is a great post that shows the results. Now Proven! Using Twitter At Conferences Increases Attendee Engagement
One of my favorite undiscovered tools on LinkedIn is LinkedIn Answers. This is a great tool to find out what people in your target market or industry are looking for – it is also a great way to increase your creditability. This post I came across this week does a wonderful job on showing how to use this tool. The Ultimate Guide to Linkedin Answers
Social Media can be very confusing when you are first getting started. Often I see people thinking that they need to have profiles on all of the networks out there. Setting up profiles on all of the networks out there typically not get you the results you are after.
Some common mistakes that are made when you are first getting started are;
Not asking the right questions
Where is my target audience at? ( Facebook, Twitter, LinkedIn)
Lack of Focus
Often you need to step back and become focused on your goals and objectives and what works
Not setting clear expectations
When you get started you must set the expectations you have and make sure they are realistic. Social Media is being social and connecting and often will not result in new sales over night.
Here is a great article with some additional information on the mistakes you may be making:
If Social Media is overwhelming to you and you find yourself making mistakes without gaining traction there are resources available to help you. One great resource is a FREE Online Facebook group Social Club that is for business owners to connect and share information as well as successes and challenges they face with Social Media.