I have found though that often keeping on top of managing your Social Networking can be very overwhelming and often time consuming.

Over the last several weeks however I have been researching, testing and implementing tools and process that can assist you in managing your Social Networking activities so that it only takes approximately 15 – 30 minutes a day.

Your largest time commitment is going to be in setting up your profiles and structure in order to streamline your Social Networking.

If you haven’t done so already a good place to start is by setting up profiles on a few of the top Social Networks.  The ones that I would suggest you start with are:

• Twitter
• Facebook Personal Profile and Facebook Fan Page
• LinkedIn
• YouTube if you are going to be using videos

There will be several more that you will want to integrate into your Social Media plan down the road but for today start with setting up profiles on the 4 sites listed above.

SourceOne Technologies is available to assist you with your Social Networking Profile Creation if you would like to have this handled for you.

In the next posts we will discuss more on tools that are available to help you manage these accounts.

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As we wrap up the year and set aside some time to focus on our friends and family and celebrate Christmas and prepare for the New Year I wanted to take a minute and reflect back on 2009.

2009 in my opinion and many others is the year that Social Media and Social Networking came to life.  This year we saw many individuals and businesses jump into the Social stream and start using Social Media and Social Networking as a way to grow and market their products and services.  This movement also created a lot of success stories and cases to take note of.

Since 2009 is the year in which Social Media and Social Networking has come to life and jumped into mainstream marketing there was a lot of wonderful content shared.  This content was shared and spread with the following tools; blogs, Twitter, Facebook, LinkedIn, and several other tools.

Here are some of my favorites for 2009:

50 Ideas on Using Twitter for Business

Freebies for Social Media Marketing

101 Ways to Promote a new blog

50 Social News Websites from DoshDosh

Social Media ROI: Socialnomics

This is why HootSuite is one of my favorite tools

If you Have an Extra Half Hour

Here are some great links to posts from others that are highlighting some of the top posts from the year:

Adam Vincenzini shares the top 99 of 09

SimplyZesty shares Top 50 Social Media Stories of 2009

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This will be a great call to give you a jump on your 2010 marketing plan and incorporating Social Media and Social Networking into your mix.

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As you jump into Social Networking and Social Media I am sure you will see that there are hundreds of tools that you can use to manage your activity and there are several new tools surfacing every day.

I have tried several of these tools and use a handful on a daily basis.  I have however found a few that I would consider my favorite tools.  HootSuite is one of my favorites.

HootSuite is a web based tool that I have been using for several months to mange my twitter account and the accounts that I mange for others.  Here are a handful of reasons of why I originally selected HootSuite as a client to use:

• You can manage multiple accounts:
  HootSuite allows you to manage multiple Twitter Accounts from the dashboard.  You are able to add multiple accounts and even set them up with their own tab so that they are easily organized.  This is very helpful for those of us that have multiple Twitter accounts or mange accounts for others.

• HootSuite allows you to authorize multiple editors:
  This is a great feature.  HootSuite allows you to add people to your HootSuite account so that they can help manage your Twitter account, without you having to provide direct userid and password access to your Twitter Account.  This feature makes it really easy to set-up a business Twitter account and share the duties with others in your office.

• HootSuite allows you to schedule tweets:   (one of my favorite features)
  HootSuite allows you to set up your tweets to be tweeted at a scheduled time.  This is a great feature and it really helps you manage your time on Twitter.  This allows you to schedule a block of time during the day where you find great content to tweet and then you can set it up in HootSuite to be sent at a pre-scheduled time.

• HootSuite Offers Link Tracking: HootSuite has a built in tool to shorten links  ”ow.ly”, but in addition to just shortening your links you can also track who clicks on your links.  This is a great tool and it allows you to see what tweets are the most interesting and valuable

• Keyword Searches:
  HootSuite is great for monitoring keywords.  You can add a search to a tab and this will allow you to monitor tweets in real time on the keywords that you have selected.

• Nice Dashboard Interface:
  HootSuite has a nice dashboard that is set up with tabs.  You can select which tabs you show and also have groups of tabs.  I have one group of tabs for one profile that contains my home feed, my @replies, my dm’s and then the keywords I am watching as well as my scheduled tweets.

• Management of those you follow:
  HootSuite may not handle the follower management the best, however it is easy to select someone and either follow or un-follow them from HootSuite.

The features above are the main things that attracted me to start using HootSuite, however recently HootSuite has added several new features that are fabulous.

HootSuite now supports Twitter Lists as well as the ability to  update other Social Networks from HootSuite.  HootSuite has added support for Facebook, LinkedIn and Facebook Pages.

I am still testing out the new features for LinkedIn and Facebook, however from what I have seen so far I am really impressed.  I can now schedule posts to the Facebook Fan Pages I manage – this is a great time saver!

I will report back more later on my results of using HootSuite for Facebook and LinkedIn.

I would encourage you however to check out HootSuite and then stop back by and post your thoughts and results.

Here is a great video tutorial of HootSuite from HootSuite

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My friends at Socialnomics have produced a great video that does a wonderful job of answering this question.  I think once you watch it you will see that there is a significant ROI on using Social Media and Social Networking as a strategy..

Related articles by Zemanta

• Feeding Your System (chrisbrogan.com)

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Scott Monty  holds the role of Head of Social Media with Ford Motor Company and also writes a regular personal blog on Social Media at The Social Media Marketing Blog.  Scott’s blog is one that I visit and read frequently and often gain a lot of great insights from.

I came across this video of a presentation that Scott Monty did the other day that I wanted to share with you.  It is about 50 minutes long, but it is well worth it.  Scott covers a lot of history and information on Ford and the use of Social Media and then he shares some great nuggets on Using Social Media to maintain your brand.

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Social Networking and Social Media is a very hot topic right now and one that you really can’t ignore, but is it being embraced?

Many smaller businesses and organizations often question if it is really something they need to add to their marketing mix and communication streams.  When this question comes up they will often ask something like, “Are companies really using this?” and typically when this is asked they also want to know who and how.

There are several companies that are using Social Media and Social Networking in their marketing mix and communication streams.  Some big names are Dell, Southwest Airlines, Comcast and several others.

But how many really are using Social Media and Social Networking

I think you will be surprised when you realize just how many businesses are.  To give you an idea here are three thinks that provide you with over 1100 examples of Social Media being used by companies:

http://wiki.beingpeterkim.com/

http://wiki.beingpeterkim.com/page-2

http://wiki.beingpeterkim.com/master-list-3

You won’t find 1100 companies, but you will find examples of what companies are doing.  These examples contain some of the following methods:

• Twitter
• FaceBook Fan Pages
• Blogs
• Photo Sharing
• Podcasting
• Video Sharing
• Content Aggregation
• Widgets
• Complete Social Networks

Here are a few fun examples of what companies have done:

Fidelity created this mashup for users to play with: http://personal.fidelity.com/misc/buffers/labs/index.shtml

Ford is Sponsoring this Wiki: http://wherearethejoneses.wikidot.com/set:home

Rubbermaid Has a pretty neat YouTube Chanel: http://www.youtube.com/user/RubbermaidOnline

Rubbermaid is also building a nice FaceBook Fan Page: http://www.facebook.com/RUBBERMAID

Toys R Us ( A favorite of my kids) has a sharp looking Facebook Fan Page: http://www.facebook.com/toysrus?ref=nf

Newspapers are learning they need to generate content from readers – The Wall Street Journal has over 40 content blogs available: http://blogs.wsj.com/

Wells Fargo has launched Stage Coach Island that is an interactive online virtual world: http://blog.wellsfargo.com/StagecoachIsland/

This is just a handful of examples of companies using and embracing Social Media and Social Networking tools.  To see more great examples take the time to look at the three lists and see what others are doing.

One key item that I see on these lists and I always tell people is that a Blog MUST be part of your mix.  This is where you communicate and share and this helps generate regular content.

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I have told them that there are literally thousands of tools that they could use, however that doesn’t mean that they should use all of these and in fact many of them will not be effective for what they want to accomplish.

That being said here is what I usually suggest as a basic Social Media and Online Marketing Basic Tool Box:

A Company Website – This would be the static site that provides information on your products and services, hours of operation, location, etc.  This would also be where you sell products or services from if that is a component of your business

A Blog – A blog is becoming one of the top items that a business should have in the basic Social Media and Online Marketing tool box.  This is where you discuss your thoughts on topics related to your business and topics that are of interest to your target market.  This is your place to post content and to share and in some cases interact with your target market.

Tracking Tools – Once you have your website and blog set-up it is important that you know where your traffic comes from.  There are several tools that you can use out there that will provide you with that information.  One of those tools is from Google, Google Analytics.  Take the time to make sure you have this in place so you can analyze where your traffic is coming from and how people are finding you.

E-Mail Marketing – In order to build the relationship with your target market you need to begin collecting their information.  You can do this by offering a newsletter or a free report from your website and blog.  Your visitors will choose to opt in to your list.  This will allow you to stay in front of them from time to time via email.

Twitter – Twitter is a must have for all businesses.  This is where you begin to connect with others interested in your market and interact.  Twitter can also be used to listen to your target market’s needs and wants as well as use as a customer service outlet.  Twitter is also a great tool to use to drive people back to your blog.

Facebook – Facebook is another place to connect with your target market.  I would suggest you have a Facebook Fan Page where you can connect and learn more about your target market.  Interact with your friends and do things like wish them Happy Birthday and share information they can use.

LinkedIn – LinkedIn is a great tool to use to connect with those that may need your product or service on the professional level.  This is one tool that should be in every consultant’s tool box.  You can join and participate in groups with others that are your target market.  LinkedIn is great for many businesses; however I would have to say that it may not be the best tool for businesses that deal directly with consumers (such as restaurants, retail stores, etc).

As I stated there are thousands of tools that can be used for Social Networking and Online Marketing, this is just a bare minimum to start out with in your tool box.

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I have talked to many people who want to jump online and start using Facebook but are afraid to do so because they want to keep some privacy around their life.  In a lot of cases I have encountered someone who has been using Facebook to keep in touch with family and friends and then all of a sudden they receive a friend request from their employer or a client.  This often throws them for a loop because to a point people do want to keep their personal and business lives separate – even though in today’s world they are quickly merging.

It is possible however to use Facebook for staying in touch with both your family and friends as well as your employer, co-workers and clients and keeping the level of privacy that you desire.  Lucky for us Facebook users, the team at Facebook saw this as a potential issue and created some privacy features that allow you to choose who sees what information.

The feature that is being covered today is Friend Lists

Friend Lists

One of the top ways to separate what information you share with who on Facebook is to use Friend Lists.  This feature in Facebook allows you to privately group your friends into lists.  This helps for organization as well so that you can look at a particular list and only see the status of those on that list.

You can add people to multiple lists if they belong in more than one.  I have several lists and I use them in various ways.  Here are just a few ways that I use my lists:

Family – this is where all of my family members reside and if I have something that is family related I select this list as the list that can see it

Photos – This is the list that I allow access to my photos.  For me since I use Facebook for both personal and business reasons I don’t want everyone seeing photos of my kiddos.

Buddies – These are my close friends that I do things with on a regular basis

Co-Workers –  This is where I list those that I work with on a daily basis

Real Estate – This contains others that share a passion of Real Estate

Marketing – This group contains those that I get and share marketing info with

One way to use these lists for privacy is to select which list or lists you want to see what you post and share on Facebook.  If you are posting a status update and you only want certain groups to see this then you tell Facebook that.

Here is what you will see when you are updating your status:

If you click on the arrow by the lock then you will have the option to select who you want to see your post.  To select a particular last you will need to select the customize option and pick the lists that you want to see it.

Here are some additional resources for information on Friend Lists from Facebook:

Facebook Help Center: Friends: Friends List and Limited Profile

Organizing Your Connections on the New Friends Page

HOW TO: Create Friend Lists on Facebook (via Mashable)

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