Now is the time of year that everyone is thinking about goals and plans for the year. Often some of the typical goals include lose weight, get in shape, get out of debt and become more organized. This year however I think you should also focus on goals for your Social Media and Social Networking activities.
I brought this topic up the other day with a friend and they looked at me a bit puzzled and then asked me, what do you mean by Social Media and Social Networking Goals? What should these goals look like?
I went onto explain some of the key items that I have set as my goals for Social Media and Social Networking this year. Below are the goals that I will be working on when it comes to Social Media and Social Networking:
Build Stronger Connections
I have been using Facebook for years and have used it to build connections with friends, family and people that I have done business with or that I want to do business with. This year I want to focus more on these relationships and build stronger connections with my friends. I want to make my connection know I care and take the time to learn more about them on a regular basis.
Currently I have my Facebook friends grouped into groups or lists that make it easier to manage and connect with. In almost all cases I know why I am connected with all of my friends on Facebook, however there are a few that this may not be the case with. One goal that I have and this may seem counterproductive to some is that I am going to verify my connections and those people that I don’t connect with and we don’t really have a reason to be connected I will probably drop the connection. It isn’t because I don’t value them as a person or connection, but I am not sure I can give them what I feel I should as a connection.
I will be moving some of my connections over to Facebook Pages – depending on what the interest is and why we are connected.
Locate Strategic Partners
I want to strive this year to build some strategic partnerships with people on Facebook and Twitter that would be beneficial to both of us. There are so many talented people in the world and tools such as Facebook and Twitter help open the door to these connections. To accomplish this I plan on reaching out and connecting with the people that I admire and read their blogs or writings on a regular basis. I will probably reach out on Twitter first so that I can learn more about them and start interacting and then work on figuring out what value I can provide them so that we can create something together.
I want to strive this year to reach out to others when I can via Social Media and help them out in any way I can. This may be answering a question, sharing a resource of just providing a compliment. There are so many ways to do this with the tools that we have available to us now. I will more than likely use Twitter for this activity since it is a fast way to reach out and there are many tools available to search for topics that I can help with, or even for the word help.
I have several additional goals for this year and a few more that are social media related, however I think if I focus on these three the rest will come.
I would love to hear what your goals are this year for Social Media.