Scott Monty  holds the role of Head of Social Media with Ford Motor Company and also writes a regular personal blog on Social Media at The Social Media Marketing Blog.  Scott’s blog is one that I visit and read frequently and often gain a lot of great insights from.

I came across this video of a presentation that Scott Monty did the other day that I wanted to share with you.  It is about 50 minutes long, but it is well worth it.  Scott covers a lot of history and information on Ford and the use of Social Media and then he shares some great nuggets on Using Social Media to maintain your brand.