Use Twitter for Special Promotions

by admin on May 4th, 2010

Twitter is a great tool for businesses to use in their overall marketing strategy. There are many ways a business can use Twitter ranging from customer service to all out marketing and promotions.

We have seen a lot of companies use Twitter to share special deals with their followers. This is a very effective strategy because in most cases these deals are not available anywhere else. This encourages active followers who will watch for the special promotional tweets from the business they are following.

One of our local clients A-1 Custom Trophies has begun using Twitter and will periodically tweet a special just to their Twitter followers. You can follow A-1 Custom Trophies on Twitter (@A1_Trophies).

This strategy of posting special deals on Twitter has also been used successfully by several other businesses.

Corner Coffee in Minneapolis MN is now using Twitter to send special deals to their customers. (@cornercoffe)

Dell Computers is an example of a company added a very large additional revenue stream by using Twitter for special promotions (over $2 million a year) (@DellOutlet)

StarBucks is using Twitter very effectively and is communicating special Twitter deals on a regular basis (@starbucks)

Naked Pizza has also been using Twitter for special promotions – and in fact last year a special Twitter promotion brought in over 15% of the daily business for that day. (@NakedPizza)

As you can see businesses are using Twitter to send out promotions and specials to their followers and are having success in doing so. As a business owner this is something that you do not want to miss.